Starting a business can be expensive, especially if you are trying to market to as many people as possible. The good news is that many of the most effective marketing strategies require more creativity than money. Handing out promotional products is an inexpensive yet effective way to market your new company. You can also write and send out a press release, start a blog, create business cards, and have a contest to get more people interested in your products or services.
Send Out a Press Release
Writing and sending out a press release is an especially smart idea if your business is new or innovative. You may not think that newspapers or radio stations would be very interested in your business, but you may be surprised. It costs very little to write a press release and it could get the name of your business into the minds of thousands of people. Send your release to every radio station and newspaper in your local area.
Hand Out Promotional Items
Think carefully about what type of promotional products best fit the business you are promoting. These promotional products can be imprinted with your company’s logo and contact details so every
time they are used by current and potential customers, you gain marketing exposure. For example, personalized guitar picks are a great way to promote a business that offers guitar lessons. Make sure you purchase high-quality promotional items such as the ones you can find by searching for Halo promotional items in Boston. You can use promotional products like these during giveaways and contests or even when you are at an industry-specific tradeshow or conference.
Start a Blog
Most new business owners start a website before they are officially open for business, but they may not think about starting a blog. A blog is a good way you encourage customers and potential customers to spend more time looking at your site and to return to see what else you have to say about your industry. People who see you as an authority in your industry are likely to purchase products from your company.
Hand Out Business Cards
Business cards are usually inexpensive and they are easy to hand out or put on bulletin boards. Your business card should be designed carefully so that it is both interesting and easily readable. Many business owners make the mistake of putting small writing on their business cards so that they can fit more information on the card. It’s more important to get the name of your company and your contact information on the card in a creative way so that your customers will remember it. Hand out the cards in as many places as possible, no matter whether it is at an event hosted by your local Chamber of Commerce or a local restaurant.
Hold a Contest
Most people are naturally competitive and love to win, so a contest is a good way to introduce your products or services. Offer a prize to the person who gets the most friends to comment on your blog or sign up for your newsletter. The prize can be simple, but it should be related to your business, such as a free product or a large discount.