Offline marketing is something that we rarely think about. After all, if you’ve posted a few tweets on Twitter, and a few ads on Facebook, why would you need to go around leafleting? However, offline marketing is still an extremely strong tool for your business, and it should be something that you consider at some point in your marketing process. Of course, keeping on top of your online content is also key, but we’ve noted down some of the best ways to market your business offline, for those really looking to extend their reach.
Get some business cards printed
Business cards are key if you want to make sure that you’re making an impact in the offline world, and you never know who you’re going to meet when you’re out there talking to people, or when you’re at corporate events. Handing over a scrap of paper that you’ve just ripped off of a leaflet and written your email address on does not bode well, and if you do this, people will forget about you and your brand pretty quickly. Make sure that you’ve always got some to hand, so that you can share all of your details with somebody in the most professional way possible. Think about design, too!
Sponsor a local sports team
If there is a particular sport in your area that draws a lot of local fans, like football, then think about sponsoring one of the teams. Not only will this mean that your brand gets a lot of exposure – as the logo will be on jerseys and throughout the grounds of the team – but it also means that you can target the right people; those living in your local area. It’s also great for your neighborhood, and pretty easy to monitor the results of this, as your sales and enquiries should go up after a major game. If you’re thinking about trying out a bit of offline marketing, then sponsoring a local team should definitely be on your list of ideas.
Advertise on local radio
Local radio is another good idea if you want to target your ads at those who live nearby to your business in particular. The costs of this are a lot lower than national radio, and more people than you would think listen to these stations during the day. In fact, they have them on in many offices and factories, so you’ll really be making sure that you’re getting the most coverage that you can for your business. This also helps if you’re trying to get the attention of people who fall into the older age brackets, who may not be using social media platforms as much as young people. Think about who you want to get the attention of!
So, if you want to market your business offline, then make sure that you remember these simple tips. From getting business cards printed and sponsoring a local sports team, to advertising on a local radio station, there are plenty of ways to up your sales without using the internet. Good luck, and happy marketing!