If you’re someone who has just started out in a marketing field as an employee for a company that markets a business or even individual movers and shakers, you probably already know that it’s important that you help to make their presence known in every media medium possible; including the internet.
However, if you’re someone who is relatively new to the concept, you might be curious about some of the things that you can do that will prove to be the most effective for your clients. If that’s the case, then this is the article that you’ve been looking for because we are about to provide you with a list of five online marketing career tips for newbies below:
Build a website. Before you do anything else, it’s important that you start a website. If you have the budget to pay a professional to design it, we recommend going that route but if funds are limited, another option is to use one of the templates on WordPress or even going to a free blog site like BlogSpot just to get something started. You can always upgrade as you go.
Use many social media platforms. Aside from building a website, the most important thing that you need to do is take advantage of as many social media platforms that you can. Start a Facebook fan page, create a Twitter, LinkedIn, Instagram and Pinterest account. Consider also starting a YouTube subscription page that hosts some of their online videos. The great thing about all of these options is that people can access them for free and get all of the latest news about what’s going on in your client’s world around the clock.
Do constant blogging and podcasts. One of the biggest mistakes that many people make when it comes to both their website and their social media platforms is that they don’t spend enough time updating their content. Remember that cyberspace tends to move pretty quickly and so it’s important that you keep the information as current as possible. So, make sure that they (or you) do some blogging and also consider having a few podcasts (which is basically like an audio form of blogging) that are updated weekly or bi-weekly, at the very least.
Send out a newsletter. Some people think that if they have a Facebook page or LinkedIn account that there isn’t a real need for a newsletter but personally, we totally disagree. A great benefit of having a newsletter is that if affords you the opportunity to be able to develop a database of email addresses so that you can keep track of the people you are reaching. Also, should your client have a company that offers a product or service, you can use the newsletters to announce giveaways or offer promo codes and coupons. Constant Contact is a popular newsletter company but if you’d like to use a newsletter service that is free, consider signing up with Mail Chimp.
Get on some directories. Once you have all of these things in place, it’s now time to check out a website directory template or two in order to see which ones you want to list your website on. Some of the best for blogs are Blogarama and BlogSearch. Some of the best for websites include Yahoo and Starting Point. By using these services, you’ll be off to a really great marketing start.