1. Use promotional items at job fairs.
Just like marketing a product, a small clinic can market themself to attract the attention of talented physicians and nurses. Using Omaha promotional products and items, a clinic can ‘be everywhere’ without trying – these products allow others to advertise for you, just by bearing items with your clinic’s name and address. In addition, visitors to your stall at the job fair will take a promotional item with them after they stop by, and as they move about the fair, other potential candidates will take notice and stop by your booth. This will give you a wide exposure and allow you to speak with a large number of potential candidates.
2. Make them see it’s about more than the money.
Doctors are well-known for making bank, but most don’t care just about that – they became doctors in order to help those in need. If your clinic portrays an imagine of caring for the community and a focus on your patients more than a need to make as much money as possible, you will attract a higher caliber of talent. Small family clinics are better at generating this image than large city clinics are, simply because of the small community atmosphere they have to work with. Even in a city clinic, though, if it is family run, it’s possible to invite everyone to be a part of your family and extend that care to all visitors.
3. Make a difference.
Similar to point number two, physicians prefer to work for a place that makes a difference that is a true cornerstone of the community. If your clinic is the only one in your town, you’re bound to pull in extraordinary talent. Doctors will come out of need and duty. By providing that service to the community, you establish your clinic as a place where those in need can come and be helped. In addition to appealing to a physician’s nurturing side, being the only clinic in an area also provides job security, as doctors are always needed.
There are more ways than this to attract talented physicians and nurses to your family clinic, far too many to list here. These three ways will give you a good idea on how to get started and improve not only the talent working at your clinic, but also your community at large.