Renting space for a trade show is a big investment. That’s why you want to make sure you make a lasting impression on business prospects as well as consumers attending the show. In order to do so, you have to stand out from other booths and think outside the box. Here are some tips that you should consider:
1. Invest in a Custom Booth
Rather than using booths that are created out of a template, you should opt for a custom exhibit. Custom exhibits will do a better job in highlighting your products and services. For example, setting up custom exhibit functions to demo products or services will help your business stand out. They’ll also set your exhibit apart from the others if the design was uniquely created to accommodate your business.
2. Perfect Your Elevator Speech
The key to getting people interested in your business is to have an elevator speech ready. Your speech should tell the story about your business in a minute or two. They should also convey how your business is unique. You have to remember that there are competing booths several feet away from yours. You need a speech or presentation that has a hook designed to reel people in for more.
3. Offer Food
This isn’t something that you’ll hear about often when it comes to making a lasting impression at a trade show. However, you have to remember that people will be walking around all day and get hungry. If you offer food in your booth, you’ll get people to come in and actually listen to what you have to say. They’ll also appreciate the gesture if you’ve prepared something that’s easy to eat, delicious and satisfying.
4. Use Event Marketing and Incentives
One of the best things you can get out of trade shows are valuable leads. By giving away incentives, you can easily get somebody to submit their contact information. You can also use event marketing such as real time contests to get people to engage with your exhibit. For example, you can get people to follow you on Facebook and tell them that you’re announcing the winners of the contest in your exhibit at a specified time.
5. Giveaway Items
Giving away free items such as promotional keyrings, pens and other branded items will ensure that attendees remember your business. The secret to making these giveaways pay off is to make sure that you have your website address listed on them as well as your phone number. If you did a great job in your presentation or pitch, they’ll be able to follow up with the items you gave away.
6. Remember To Have A Good Attitude
Remember that you are representing your business or company at these trade shows or other fairs. It is important to be on your best behavior, be mature and be kind to everyone you talk to. The last thing that you want to do is be rude to a potential partner or client of yours. You do not want to gain a bad reputation because this could negatively affect your company. Not to mention that this could get you in trouble with management and you could even be out of a job. Just treat everyone like you would want to be treated, and that they are all potential clients.
Trade shows can really benefit your company and business if you take the time to put a good effort into it. It is hard to find other opportunities like this to get your name out there to so many people at once for a very low cost. Have fun and good luck at expanding your business!